David Gauntlett theory of identity
Media allows the audience to establish their own identity but providing tools
Can come from many sources
Traditionally media texts such as women's realms, their ideologies were really straightforward
But compared to Hucks magazines (modern) have complex ideologies.
Media allows the audience to establish their own identity but providing tools
Can come from many sources
Traditionally media texts such as women's realms, their ideologies were really straightforward
But compared to Hucks magazines (modern) have complex ideologies.
Semiotic analysis of:
Front cover
Cover star of the magazine is displaying happiness through performance by smiling
Stereotypical representation of females being well made up and fashionable
Mise en scene - Attention drawn to face as the colour palette is very muted and wintery and her face is a different colour
60s sexualisation of women but in contrast she is covered up
Cover lines make assumption that women are domestic as they include children, flowers and romance
Demographic is upper class with disposable income as the advertised raincoat is expensive
'Realm' is like an exclusive world connotes that the content of the mag is that it will only apply to women
A womans realm is their home according to the magazine
Contents page
Genre - Womans weekly.
Sub-genre - Domestic ( cooking, knitting, beauty)
Clearly shows the stereotypical woman - Cookery, Knitting, Fashion, Beauty and Fiction
Ideas of vicarious living by all the authors being women, they are living a life they cant have
Conventional layout
Australian Page
Reinforces stereotype by her serving while shes surfboarding
More sexualised liberated image of the women
Perfect make up even though she is surfing
Not conventional that she surfing
Stereotype of women being multitaskers
Atrixo
Shows the stereotypical roles of men and women or husband and wife, very traditional gender roles
Advert emphasises the idea of nice hand for male pleasure
Front cover
Cover star of the magazine is displaying happiness through performance by smiling
Stereotypical representation of females being well made up and fashionable
Mise en scene - Attention drawn to face as the colour palette is very muted and wintery and her face is a different colour
60s sexualisation of women but in contrast she is covered up
Cover lines make assumption that women are domestic as they include children, flowers and romance
Demographic is upper class with disposable income as the advertised raincoat is expensive
'Realm' is like an exclusive world connotes that the content of the mag is that it will only apply to women
A womans realm is their home according to the magazine
Contents page
Genre - Womans weekly.
Sub-genre - Domestic ( cooking, knitting, beauty)
Clearly shows the stereotypical woman - Cookery, Knitting, Fashion, Beauty and Fiction
Ideas of vicarious living by all the authors being women, they are living a life they cant have
Conventional layout
Australian Page
Reinforces stereotype by her serving while shes surfboarding
More sexualised liberated image of the women
Perfect make up even though she is surfing
Not conventional that she surfing
Stereotype of women being multitaskers
Atrixo
Shows the stereotypical roles of men and women or husband and wife, very traditional gender roles
Advert emphasises the idea of nice hand for male pleasure
Industry
Context
Integration
In 1963 the major players had been united to form the ' Ministry of Magazines' also known as International Publishing Corporation (IPC)
The ‘Teenager’
Satire
Supermarkets
Integration
In 1963 the major players had been united to form the ' Ministry of Magazines' also known as International Publishing Corporation (IPC)
The ‘Teenager’
Satire
Supermarkets