Choice of font evokes vampire iconography as it link to the wooden stake used to kill vampires in addition to the letter V being reminiscent of a vampires fangs
The white colour of title is in stark contrast to the dark colours used in the main image and potentially links to the innocence of the victims because white is pure
common conventions of Hammer Horror films are included for example vampires, bats, the moon, blood and haunted house
USP - In Eastman color
Similar to modern posters the names of the actors are displayed in a large font
In contrast to modern posters the production credits are in a larger font and credit fewer individuals and there is no tag line or release date
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