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Film Marketing Case study About the film Name of film Straight outta Compton Year of release 2015 Director F. Gary Gray Producer(s) Ice Cube, Dr. Dre, F. Gary Gray, Matt Alvarez, Scott Bernstein Context: Hollywood, Mainstream, independent, USA or British film? USA Production Budget $28,000,000 Would you call this a high, low or mid budget film? Mid Name of Distributor Universal Pictures Type of release (Saturation, limited, art house) Saturation Number of countries released in 40 Genre of film Biography, Drama, History Release dates (USA, UK, global) UK = 28 August 2015 USA = 14 August 2015 http://www.imdb.com/title/tt1398426/releaseinfo Opening weekend box office $60 million Total global box office takings to date. $201.6 million Commercial and/or critical success? Yes Awards won BET Award for Best Movie NAACP Image Award for Outstanding Motion NAACP Image Award for Outstanding Supporting Actor in a Motion Picture MTV Movie Award for Best True Story Premiere 11 August Write a very brief synopsis of the film here: The group NWA emerges from the mean streets of Compton in Los Angeles, California, in the mid-1980s and revolutionizes Hip Hop culture with their music and tales about life in the hood. |
Component 1 Section B
Film Marketing Case study Trailer How many different trailers were produced? 2 Why? To account for different demographics Where could a potential audience see the trailer(s)? Youtube Briefly explain the ways that the trailer attracts the target audience using these headings: Main characters Fans of the main characters may see the main characters and want to watch the film Characterisation Visual codes to establish the genre Dramatic shots for action Audio (voice over, sound effects, music) Enigma codes Graphics on screen Editing Industry information Branding Regulation:
What certificate did the film get in the UK from the BBFC? 15 Why? Strong language, sex, violence, drug use Marketing of the film Viral and Racial Name of Distributor Universal Pictures Are there any advantages to having this distributor for the film? Explain what/how. Yes, universal pictures have a large range to distribute the film to. This means more people will see the film, therefore more publicity Who is/are the potential audience(s) for this film? What is being promoted as the film’s USP? The showing of the racial discrimination and the recall of NWAs life |