How significant are economic factors in the magazine industry? Refer to Woman’s Realm and Huck in your answer. (30)
How significant - argument
Economic Factors -
- Appeal to audience
- Economic state of the companies included
- Advertising
Other Factors -
-Ideology and Image
-Representation and Diversity
Economic Factors -
- Appeal to audience
- Economic state of the companies included
- Advertising
Other Factors -
-Ideology and Image
-Representation and Diversity
Different Audiences
Ownership
Historical Context
Digital publication VS Print
Adverts
Ownership
Historical Context
Digital publication VS Print
Adverts
Womens Realm
|
Huck
|
Structure
One case study then the other
Womens Realm
P1 - Ownership within industry
Conglomerate
Means more economic success as they use their own printing process therefore reducing the cost - Vertical Integration (IPC)
Own Printing company brought out all the competition - Horizontal Integration
P2 - Ownsership of Huck
Independent - TCO London, own Huck and Little White Lies
TCO - diversification - coffee table magazines as well as one off magazines - does this in order to stay economically viable
Huck - does collaboration work -
Book - Paddle against the flow - San Fran based conical books
Canadian Apparel company - roots
- By doing this it aims to target an international audience
~ Zinio - an online newsstand - this allows it to reach a wide audience instantly - Instant access to more than 6000 - good platform for distribution
Theory - Curran and Seaton
Economic Factors are very specific to
1. Time Period
2. Ownsership
P3 - Womens realm advertising
Advertising appeals to traditional values of conservative audience
Theory - bell hooks, Stuart Hall
Examples
P4 - Huck Advertising
Appeals to social grade of the audience
Reinforces brand ideologies
Examples
P5 -
Outline demographics
( NRS social grade, 4 Cs Models, Other e.g. Niche)
Evidence
P6- Point out a factor not economic that is significant - Reinforcing a relevant ideology
Huck : Ocolans Angels
Beyond the binary
Examples
Theory - bell hooks, Judith Butler
P7 - Conclusion
Economic factors are very significant to the magazine industry as shown above but not the only significant factors for magazines relevant social ideology is also needed.
One case study then the other
Womens Realm
P1 - Ownership within industry
Conglomerate
Means more economic success as they use their own printing process therefore reducing the cost - Vertical Integration (IPC)
Own Printing company brought out all the competition - Horizontal Integration
P2 - Ownsership of Huck
Independent - TCO London, own Huck and Little White Lies
TCO - diversification - coffee table magazines as well as one off magazines - does this in order to stay economically viable
Huck - does collaboration work -
Book - Paddle against the flow - San Fran based conical books
Canadian Apparel company - roots
- By doing this it aims to target an international audience
~ Zinio - an online newsstand - this allows it to reach a wide audience instantly - Instant access to more than 6000 - good platform for distribution
Theory - Curran and Seaton
Economic Factors are very specific to
1. Time Period
2. Ownsership
P3 - Womens realm advertising
Advertising appeals to traditional values of conservative audience
Theory - bell hooks, Stuart Hall
Examples
P4 - Huck Advertising
Appeals to social grade of the audience
Reinforces brand ideologies
Examples
P5 -
Outline demographics
( NRS social grade, 4 Cs Models, Other e.g. Niche)
Evidence
P6- Point out a factor not economic that is significant - Reinforcing a relevant ideology
Huck : Ocolans Angels
Beyond the binary
Examples
Theory - bell hooks, Judith Butler
P7 - Conclusion
Economic factors are very significant to the magazine industry as shown above but not the only significant factors for magazines relevant social ideology is also needed.