Tide shows a woman at home as the housewife who stays at home and cooks, cleans and looks after the kids. This could be interpreted as being a lower class and being lesser than the male in the house. But it could also be see as she is the strong one staying at home and be the one doing difficult jobs.
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One meaning of Claudia carrying water in her head could be seen as challenging stereotypes, But it could also be seen as showing someone happy while they're starving but as long as you are whistling its ok
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The genre conventions are sad solemn tone with thought provoking shots, as well as charity appeal and phone numbers.
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