• Is the publisher a large/mainstream organisation or an independent publisher?
Independent
• Is the publisher part of a media conglomerate?
Is part of conglomerate as it owns other companies
• What other products (magazines or other media products) does the organisation produce?
Little White Lies, Mighty Mighty, 71A
• How is this significant for the magazine?
Fans of one magazine might read their other products which will increase sales
• The brand identity, including the ethos of Huck?
Hucks Brand identity is about changing the game, this is shown through the collaboration with Vans states being a unique state of mind where anything is possible. This is also shown through their tagline 'radical culture', Ethos include DIY
• The brand partnerships with advertisers?
Partnered with Vans and have done a collaboration with Rolex
• The audience?
Youths, skating or surfing fans.
• The success of brand extensions e.g. film?
Huck has slowly expanded onto the youtube platform gathering around
• How the brand identity has developed from the launch to the present.
Following a break-in 10 days before initial release huck has come a long way, through pushing its editions overseas and reaching a wider audience
"We're aiming to appeal to a sophisticated audience of surfers, skateboarders and snowboarders," explains Medeiros (Huck's main editor)**
• How the publisher has diversified to extend Huck’s brand.
Diversity through invasion of social media, alongside use of collaborative pieces such as books and overseas marketing, surrounded by the introduction of topics which gather a wider audience**
• How Huck is produced and distributed.
The company uses a fairly wide roster of printers, including Buxton, Advent Colour, Push and The Newspaper Club. "For in-house jobs we tend to stick with the same printers"
Digital distribution governed by Zinio, paper copies distributed by TCO London
Independent
• Is the publisher part of a media conglomerate?
Is part of conglomerate as it owns other companies
• What other products (magazines or other media products) does the organisation produce?
Little White Lies, Mighty Mighty, 71A
• How is this significant for the magazine?
Fans of one magazine might read their other products which will increase sales
• The brand identity, including the ethos of Huck?
Hucks Brand identity is about changing the game, this is shown through the collaboration with Vans states being a unique state of mind where anything is possible. This is also shown through their tagline 'radical culture', Ethos include DIY
• The brand partnerships with advertisers?
Partnered with Vans and have done a collaboration with Rolex
• The audience?
Youths, skating or surfing fans.
• The success of brand extensions e.g. film?
Huck has slowly expanded onto the youtube platform gathering around
• How the brand identity has developed from the launch to the present.
Following a break-in 10 days before initial release huck has come a long way, through pushing its editions overseas and reaching a wider audience
"We're aiming to appeal to a sophisticated audience of surfers, skateboarders and snowboarders," explains Medeiros (Huck's main editor)**
• How the publisher has diversified to extend Huck’s brand.
Diversity through invasion of social media, alongside use of collaborative pieces such as books and overseas marketing, surrounded by the introduction of topics which gather a wider audience**
• How Huck is produced and distributed.
The company uses a fairly wide roster of printers, including Buxton, Advent Colour, Push and The Newspaper Club. "For in-house jobs we tend to stick with the same printers"
Digital distribution governed by Zinio, paper copies distributed by TCO London
Binary Opposition
Colour palette - connotes the magazine includes a wide spectrum Masculine costuming with the female character |
Semiotic Front Cover Analysis
Media Language Alliterated cover line Female fighters, alliteration sounds very hard and aggressive Juxtaposition of headline in black and white and the colourful image below Lowercase masthead in informal 'handwriting' typography connotes independence style Enigma from pull quote about how control is taken, want to find out how and why this happened. Also very little information Body language of cover image shows a candid type photo Looking back at the past but can see the future is open and the mise en scene is blue and positive Context Huck - To throw, could be throwing a trick, gives impression of productivity Single individual, connotations of Independence, Representation Contradictory connotations Pull quote challenges patriarchal ideologies / structure, reinforced by the female fighter Ethnicity / Race - middle eastern person dressed in army uniform we think that its a terrorist but this completely challenges this because it is a female fighting against them Audience £6 on the bar code, shows the magazine targets a niche market and the demographic is middle class or wealthy as £6 is expensive for a magazine 'Defiance' shows that the demographic want change or something new According to the 4 C's models will probably appeal to an explorer demographic Explorer - Young - young people want to be socially relevant and are interested in inclusivity, all articles are about defiance or change Identification with the person on the front Industry Cover image connoted independence which works well because the magazine is an independent publishing company Unconventional house style connotes independence - Lack of cover lines Ideology Diversification, acceptance, and giving a voice to those who previously didn't have one (underrepresented) |
Types of Audience
Main demographic
Social grade - ABC1 - Upper middle, Middle and Lower middle class - shown through:
-The cost of the magazine being £6 which is quite expensive.
-House style presitgeous and refined.
-Intelligent topics
Four C's Model - Explorer - due to the young age group as well as being motivated by discovery
Niche Audience - specialised interests
Secondary Demographic
Social Grade - E - Non working this is because its main target could be young people
Reformer - Independant judgement
-Simplicity
-Unrestricted - accessed online
-Social Awareness
Struggler - Allows identification
- But doesnt fit due to escape which this magazine limits
Specialised -
Active - Have to work hard to interpret the magazine
Main demographic
Social grade - ABC1 - Upper middle, Middle and Lower middle class - shown through:
-The cost of the magazine being £6 which is quite expensive.
-House style presitgeous and refined.
-Intelligent topics
Four C's Model - Explorer - due to the young age group as well as being motivated by discovery
Niche Audience - specialised interests
Secondary Demographic
Social Grade - E - Non working this is because its main target could be young people
Reformer - Independant judgement
-Simplicity
-Unrestricted - accessed online
-Social Awareness
Struggler - Allows identification
- But doesnt fit due to escape which this magazine limits
Specialised -
Active - Have to work hard to interpret the magazine
Gerbner -
Challenges ideology although eventually fits them
Challenges mainstream values which eventually become mainstream values
Hall -
Challenges ideology although eventually fits them
Challenges mainstream values which eventually become mainstream values
Hall -
Huck Spreads | |
File Size: | 8495 kb |
File Type: |
Ocalan's Angels
How are young Kurdish Women represented in this article
They are represented as strong and independent as they are fighting for themselves against oppression of Isis
Cold stricken hand - show they had a hard life
Brutal - as they kill ISIS fighters
How do these representation reflect the ideologies and values of Hucks Magazine?
These representations fit in well with the ideologies and values as they talk about sticking out and being different which is what the Kurdish girls are doing as they're going against the norm.
Give the minorities a voice
How do these representations reflect the social and cultural context in which the magazine was made?
The articles are reflective of social and cultural issues and reveal the large progress the minority groups are making toward social and cultural change, the freedoms show the massive effort they're making to combat against Isis
Feminism is very popular withing society
Isis is the enemy of the west - group fighting ISIS - fits western values
How are audiences positioned to feel in relation to these representations?
Audiences are positioned to feel like were proud of them and supporting them on their journey and also surprised as this isn't a story you would usually hear about in the everyday newspaper.
Western Audience - Support them because they're killing ISIS
'Brainwashing' - negative connotations
How can bell hook’s ideas be applied to the issues that are being discussed in this article?Feminism is a struggle to end sexist / patriarchal oppression
This directly applies as it clearly shows that the freedom fighters show struggles like death of leaders but their aim is still to end patriarchal oppression
Shows a physical war / struggle, physical embodiment of the struggle against the patriarchy - " We live in a world where women are dominated by men, We care here to take control of our own future
The idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed
This is also shown because we can see that the people discriminated against are of different sex to the oppressor
They are represented as strong and independent as they are fighting for themselves against oppression of Isis
Cold stricken hand - show they had a hard life
Brutal - as they kill ISIS fighters
How do these representation reflect the ideologies and values of Hucks Magazine?
These representations fit in well with the ideologies and values as they talk about sticking out and being different which is what the Kurdish girls are doing as they're going against the norm.
Give the minorities a voice
How do these representations reflect the social and cultural context in which the magazine was made?
The articles are reflective of social and cultural issues and reveal the large progress the minority groups are making toward social and cultural change, the freedoms show the massive effort they're making to combat against Isis
Feminism is very popular withing society
Isis is the enemy of the west - group fighting ISIS - fits western values
How are audiences positioned to feel in relation to these representations?
Audiences are positioned to feel like were proud of them and supporting them on their journey and also surprised as this isn't a story you would usually hear about in the everyday newspaper.
Western Audience - Support them because they're killing ISIS
'Brainwashing' - negative connotations
How can bell hook’s ideas be applied to the issues that are being discussed in this article?Feminism is a struggle to end sexist / patriarchal oppression
This directly applies as it clearly shows that the freedom fighters show struggles like death of leaders but their aim is still to end patriarchal oppression
Shows a physical war / struggle, physical embodiment of the struggle against the patriarchy - " We live in a world where women are dominated by men, We care here to take control of our own future
The idea that race and class as well as sex determine the extent to which individuals are exploited, discriminated against or oppressed
This is also shown because we can see that the people discriminated against are of different sex to the oppressor
Beyond the Binary
Van Zoonen
- Influenced by cultural and historical context
Jacob Tobia who's gender fluid born in northern Carolina where there is discrimination, prejudice and conservative, also religious as they're called the bible belt. Would've been negatively influenced
Arabia Felix - Born in Kuwait where the majority of people are Muslim which have negative thoughts about homosexuality
Huck as a media project is suggesting gender liberation
Gauntlett
In Huck - There's a diversity of representation, 4 different case studies of which you can pick and choose
hooks
Arabia
Race - Muslim, increased oppression
Family - frowned upon - increased oppression
Law has increased oppression
Jacob - not as high risk and now hes living in New York theyre incredibly accepting
Judith Butler
-Believes that ideas about gender are constructed through ritual ‘performativity’, which means doing things or acting out certain behaviours. So it’s about what you DO on a regular basis that makes you feel male or female, rather than your biological sex.
Both of these articles are challenging
- Influenced by cultural and historical context
Jacob Tobia who's gender fluid born in northern Carolina where there is discrimination, prejudice and conservative, also religious as they're called the bible belt. Would've been negatively influenced
Arabia Felix - Born in Kuwait where the majority of people are Muslim which have negative thoughts about homosexuality
Huck as a media project is suggesting gender liberation
Gauntlett
In Huck - There's a diversity of representation, 4 different case studies of which you can pick and choose
hooks
Arabia
Race - Muslim, increased oppression
Family - frowned upon - increased oppression
Law has increased oppression
Jacob - not as high risk and now hes living in New York theyre incredibly accepting
Judith Butler
-Believes that ideas about gender are constructed through ritual ‘performativity’, which means doing things or acting out certain behaviours. So it’s about what you DO on a regular basis that makes you feel male or female, rather than your biological sex.
Both of these articles are challenging
Advertisements
G-STAR RAW and Palladium - High end designer brand - shows the social class of the audience is wealty
Go Pro - related product to the magazine as there is articles about extreme sports, also literally promotes exploring - works nicely with the demographic of explorer who characteristically take risks.
Go Pro - related product to the magazine as there is articles about extreme sports, also literally promotes exploring - works nicely with the demographic of explorer who characteristically take risks.