Horizontal Intergration |
Verticle Intergration |
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Cultivation Theory |
Reception Theory |
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Power and Media Industries |
Regulation |
Power and Media Industries – Curran and Seaton
The idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. The idea that media concentration generally limits or inhibits variety, creativity and quality. The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions. |