Firstly within Our own created Water Aid advert semiotics are largely explored through things such as Ruby swinging the bucket, as well as the close up shots of the water hitting the window.
As well as in the Arthur theme song many lyrics are synchronous to the visuals for example, "Everyday when youre walking down the street" - Shows two people walking together, this then leads to them meeting another character which is the next line " and everybody that you meet".
Further examples of this include "It's a simple message" playing when an appeal pops up on screen.
The idea of Symbolic codes of community and working together are reinforce by both the lyrics within the song as well as the shots around 1 min of people walking together.
Then if we look at within the Other unconventional advert we see Suspense is created through the enigmatic use of the slow-motion, medium close-up, low-angle tracking shot of Claudia’s feet and the swinging bucket (Barthes’ Hermeneutic Code) and emphasised by the crescendo of the song in the scene at the water pump over which the informative on-screen graphic appears (Barthes’ Proairetic Code).
Barthes’ Semantic Code could be applied to the lines from the song used from 00.34 diegetically
Then finally shot of a group of women carrying water buckets on their heads: “make me feel, make me feel like I belong… don’t leave me, won’t leave me here”. The connotation here being that the text’s audience can help Claudia “feel like she belongs” and “won’t leave” her there / in that situation if they donate to Water Aid.
Going on to the conventional own created advert we see semiotics discovered again, for example the shot at 17 seconds creates the idea that because of the lack of water poverty has been created and is affecting young people.
The shot of the mother feeding the baby dirty water shown at 26 seconds reinforces the point made by the voice over that the lack of water has forced mothers to give their babies dirty infected water.
As well as in the Arthur theme song many lyrics are synchronous to the visuals for example, "Everyday when youre walking down the street" - Shows two people walking together, this then leads to them meeting another character which is the next line " and everybody that you meet".
Further examples of this include "It's a simple message" playing when an appeal pops up on screen.
The idea of Symbolic codes of community and working together are reinforce by both the lyrics within the song as well as the shots around 1 min of people walking together.
Then if we look at within the Other unconventional advert we see Suspense is created through the enigmatic use of the slow-motion, medium close-up, low-angle tracking shot of Claudia’s feet and the swinging bucket (Barthes’ Hermeneutic Code) and emphasised by the crescendo of the song in the scene at the water pump over which the informative on-screen graphic appears (Barthes’ Proairetic Code).
Barthes’ Semantic Code could be applied to the lines from the song used from 00.34 diegetically
Then finally shot of a group of women carrying water buckets on their heads: “make me feel, make me feel like I belong… don’t leave me, won’t leave me here”. The connotation here being that the text’s audience can help Claudia “feel like she belongs” and “won’t leave” her there / in that situation if they donate to Water Aid.
Going on to the conventional own created advert we see semiotics discovered again, for example the shot at 17 seconds creates the idea that because of the lack of water poverty has been created and is affecting young people.
The shot of the mother feeding the baby dirty water shown at 26 seconds reinforces the point made by the voice over that the lack of water has forced mothers to give their babies dirty infected water.
Within the conventional own created wateraid advert we see two very clear binary oppositions created this is the dynamic contrast between before and now. This is seen all through the appeal as we see poverty and people struggling to find clean water and then at the end we see shots of how it was before everything happened as we see water from a running tap and being thrown in the air and played with.
Then if we look at the self-made unconventional advert we also see another binary opposition as we see as very sad and solemn topic being talked about with happy, jovial visuals. Along with the on-screen graphic "more and more countries are getting access to clean water" creates a conceptual binary opposition between the positive story being shown and that of other, less fortunate people.
Then if we look at the self-made unconventional advert we also see another binary opposition as we see as very sad and solemn topic being talked about with happy, jovial visuals. Along with the on-screen graphic "more and more countries are getting access to clean water" creates a conceptual binary opposition between the positive story being shown and that of other, less fortunate people.
Claudia acts as a role model for the type of lifestyle changes that the audience could be responsible for creating if they donate to Water Aid. This is also present in the self-made unconventional advert.
Within the conventional appeal we see at 17 seconds a young person affected by whats happened, this could make other young people this they should contribute because they can connect on an age level.
Within the conventional appeal we see at 17 seconds a young person affected by whats happened, this could make other young people this they should contribute because they can connect on an age level.
By assuming the stereotypically male roles of ‘protagonist’ and ‘provider’, Claudia is perhaps contributing to social change by representing women in non-traditional roles. The work involved in collecting the water is physically challenging (non-traditional for female roles) though the advert does reinforce stereotypes of women being associated with care of children. • Gilroy’s ethnicity and post-colonial theories that media texts reinforce colonial power could A level Media Studies – Set Product Fact Sheet 3 be applied, as Water Aid is encouraging its British audience to ‘help’ those like Claudia who live in ‘less developed’ countries.
Furthermore within the self made videos we see a mother holding the baby which conforms to stereotypes that mother are the main career. As well as this we also see a male sitting looking broken in poverty which is used to show that even males who are seen to be the Alphas and money provider are massively affected by the situation.
Furthermore within the self made videos we see a mother holding the baby which conforms to stereotypes that mother are the main career. As well as this we also see a male sitting looking broken in poverty which is used to show that even males who are seen to be the Alphas and money provider are massively affected by the situation.
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